LinkedIn is people-centric, you’ll find professionals discussing problems, solutions, ideas, and business on LinkedIn Feed. LinkedIn is the only platform that allows you to leverage your personal brand to draw attention to your business. 600 million LinkedIn users can be reached through advertisements on the professional network. LinkedIn is a platform where the audience’s buying power is twice that of your average crowd.Ĩ0% of B2B leads come from LinkedIn which is far more than Twitter and Facebook. You’ll be shocked to hear that more than 45% of users on LinkedIn are in upper management.ĭid you ever think of posting ads on LinkedIn? If you think that you cannot build an audience on this platform, then you are wrong. For that, you can use a social media scheduler which can help you to get a better reach to your audiences. You must post your content at the right time to get more leads. LinkedIn is the most powerful tool for closing leads in the top 1% segment of the income group. You must post your content at the right time to get more leads. I am pretty sure you might have run hundreds of ads on Google and so on Facebook but have you ever considered LinkedIn for creating new ads? When you hear about Online Ads – What is the first name that comes to your mind? This is true for talent agencies/headhunters that need to find qualified candidates, a continuing education college looking for professionals to get a higher degree, or a convention for a certain type of profession.Let me start with the fact that LinkedIn Ads are not generally popular. If you are a B2C company that is only interested in targeting certain professional classes, then maybe LI Ads would be helpful. With better pricing than most direct mail or print alternatives, LinkedIn InMail and sponsored content might be the best way to get some leads in. If you are a B2B company that is having difficulty reaching your target client, LinkedIn Ads may be a useful tool for you. That way you still look active on the platform, but since interaction isn't as popular on LI, you won't waste time. I would set-up the page to cross post from another platform (like Facebook or Twitter) or have it hooked up to your social media manager. First, I think all companies would benefit from having a company page on LinkedIn. I would recommend LinkedIn Marketing Solutions to colleague under certain circumstances. Integration Platform as a Service (iPaaS).
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